King Arthur Measure for Measure Gluten Free Flour, 3 lb (Pack Of 4) — 1:1 All-Purpose Substitution
The product is labeled gluten-free with an explicit gluten-free ingredient list and no listed gluten-containing ingredients. Cross-contact guidance exists on the product page, though detailed cross-contact statements are not provided in the data.
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- Gluten-free, 1:1 substitution for non-yeasted baking
- Fortified with iron, calcium, and B vitamins
- Positive consumer feedback on taste and versatility (pizza crust, muffins, etc.)
- Pack contains four 3-lb bags, offering bulk convenience
- Easy substitution guidance provided by manufacturer
- Best suited for non-yeasted recipes; may not perform as well in yeast-based breads
- Texture notes: some reports describe the blend as grainy for certain applications
- May not be ideal for puff pastry or other delicate laminated doughs
- Premium price for a multi-pack GF flour
Gluten safety details
The product is labeled gluten-free with an explicit gluten-free ingredient list and no listed gluten-containing ingredients. Cross-contact guidance exists on the product page, though detailed cross-contact statements are not provided in the data.
What to expect
Expect a gluten-free, 1:1 substitute for all-purpose flour in non-yeasted recipes. The blend is fortified with minerals and designed to mimic wheat flour in non-yeast applications. For yeast-raised doughs or delicate pastries, plan for potential texture differences and consider alternative GF blends or methods as needed.
- Non-yeasted gluten-free baking (cookies, cakes, muffins, pancakes, quick breads)
- Recipes that rely on a 1:1 substitution for all-purpose flour
- Yeasted breads and pastry doughs requiring laminated or highly elastic doughs
- Delicate pastries like puff pastry where texture is critical
The full guide
What is King Arthur Measure for Measure Flour?
This product is a gluten-free flour blend sold as four 3-lb bags. The manufacturer promotes it as a 1:1 substitute for all-purpose flour in non-yeasted recipes. The ingredient list includes rice flour, whole grain brown rice flour, sorghum flour, tapioca starch, potato starch, a mineral vitamin blend, xanthan gum, and cellulose gum.
How to use (1:1 substitution)
Guidance from the product data indicates it can replace all-purpose flour on a 1:1 basis in non-yeasted baking. It is best suited for cookies, cakes, muffins, pancakes, and other quick-bread applications. The product is noted as fortifed with minerals and B vitamins, which may influence nutrition compared to some other GF flours.
Taste, texture, and use cases
Consumers report positive experiences with taste and versatility, including pizza crust and baked goods like muffins and cakes. Some reviewers describe the flour as close in performance to wheat flour for certain recipes. However, there are notes of grainy texture for some applications, and it may not be ideal for puff pastries or other delicate laminated doughs.
Safety labeling and practical considerations
The product is labeled gluten-free and contains ingredients that do not list gluten. Cross-contact guidance is referenced on the manufacturer’s page, but explicit cross-contact statements are not shown in the supplied data. This product is likely safe for many people following a gluten-free diet, but users should consider cross-contact precautions and individual sensitivity.
What shoppers say
💚 People liked
Great for gluten-free baking; easy substitute for regular flour; close in performance to wheat flour
Versatile for muffins, cakes, cookies, pancakes; makes pizza crust well
⚠ People flagged
Some users find it grainy or not ideal for all recipes compared to other GF blends
Not recommended for yeast-based doughs or flaky pastries like puff pastry
Key takeaways
- Use this flour as a 1:1 substitute for non-yeasted baking.
- Expect good performance in cookies, cakes, muffins, pancakes, and pizza crust.
- Be aware of potential graininess in some applications and limits for yeast-based doughs.
- Consider the 4×3 lb packaging for frequent baking and convenience.
- Check cross-contact guidance and confirm gluten-free labeling for your sensitivity.
Evidence gaps for this product:
- No explicit certifications (GFCO, NSF, etc.) evidenced in provided data
- Detailed cross-contact labeling (e.g., 'may contain' statements) not shown in data
- Independent lab testing results for gluten thresholds not provided in data